b2b Marketing value creation
Find out about the Marketing Value Creation Framework that drives growth and enhances company value
Specialist marketing content turns the complex and technical into compelling sales stories
growth & value creation
I help businesses raise their visibility—whether to win sales, drive growth, or to increase company value
From sharpening positioning to post-deal support and exit strategies, I bring strategic focus to ensure marketing delivers real commercial impact using a proven Value Creation Framework
strategic marketing
With extensive B2B marketing and comms experience, I work with senior leaders and stakeholders to deliver strategies and hands-on support that create lasting value for their organisations
marketing content
A marketing professional specialising in the industrial, manufacturing, and technical sectors
I write content for all media channels—using your audience’s language, showcasing a deep understanding of their real-world challenges, with proof points to demonstrate how we can help solve them.
working with B2B brands
industries
Industrial, manufacturing & technical sectors
I bring deep sector insight and hands-on marketing expertise to both SMEs and global organisations, built on experience across a broad range of industries
environmental services VENDOR MANAGEd INVENTORY
FASTENERS DISTRIBUTION MANUFACTuRING
ENERGY INFRASTRUCTURE engineering components
FLOOD RESILIENCE FACILITIES MANageMENT
OFFICE PRODUCTS INDUSTrial coatings
FUEL & Forecourt Services medical
hands-on marketing experience
I work with fast-growing manufacturers, technical service providers, distributors, regulated industries, and private equity-backed businesses—particularly those operating in complex or highly specialised markets
Whether it’s strategic or enablement, building a sales lead pipeline, creating PR and & Comms, for a new service or product launch, marketing automation related, or aligning sales and marketing teams, my focus is on practical strategies that deliver real results
Send a Message
Or Contact Me Direct
Alan Scrafton
Impact Marketing Consultancy Ltd
+44 7493 534846
alan@audiencefirstcontent.com